#6 Become an Active Part of the Gaming Community If you would like to play a game through, make a long-term let's play series, that's okay, but I want you to do that knowing that what you're doing is helping your current audience stay engaged, which there's nothing wrong with doing that, but it does take time away from crafting those more discoverable, searchable videos. Do the work because that's going to pay off.Įvery new video that you post is going to be a new opportunity for somebody new to discover you, so make sure every video is helpful to that end. Make sure your YouTube custom thumbnail is on point, make sure your titles are researched as are your tags and your description. Since we already have you thinking about making tutorials and reviews, those videos are going to take time, and I would highly recommend spending that time crafting each video to perfection. It is tempting, especially in gaming, to record hours on end of content and break it up into several videos so you have something every single day, and I understand that temptation.
The next thing we need to address is upload frequency. #5 Don’t Upload a Single Gaming Video Without Doing the Work Based on how your competitors' videos are doing, you're probably gonna get some good insights into what you should be doing next. Type in specific channels and see how other people are covering the games that you're covering. If you're playing a game that's relatively popular and you're just having some trouble coming up with ideas, maybe check out vidIQ's Competitor’s Tool. These changes will help you keep your current audience from going and finding somebody else because they already like games similar to the one you're playing.
If you're a Call of Duty channel, it'd be best if you played another first-person shooter. If you're a Minecraft channel, it'd probably be best if you played another survival, building, crafting game. Secondly, when you do finally pivot be sure that the next game you're playing is at least similar to what you were playing before.Make sure that game is the primary game on your channel at least for a time. If you don't want to make a new channel every time you play a new game I totally understand, and there are plenty of examples of people who didn't have to make a new channel whenever they played a game that they don't normally play. Now, for a lot of gaming channels, that's a huge ask. The more videos you make on one game, the more data YouTube has to focus on when it's trying to figure out what videos to recommend to people when they type in Call of Duty. If you like to play Call of Duty, then you need to be making Call of Duty videos so YouTube views you as the Call of Duty authority. The best thing you can do for your channel is to become an authority on the game you're playing. Not only will this help you figure out what your competition's doing, but it'll also help you figure out what questions people may be asking about your game which brings me to the second topic we need to cover, and that is focusing your channel on just one game. What videos are getting the most views right now? Type a search in for the game you're playing, and see what people are watching in real-time. If you're struggling to come up with ideas on what you could be covering around your game, check out VidIQ's 'Most Viewed' tool. Maybe you bought it and it was a terrible mistake, but that's a great video right there.
The next time the game you're playing has some DLC that drops, pick it up right away, review it, and let people know if they should spend their money on it. Like this one:Ĭover a glitch that you found in a game or an Easter egg that you found.
With that in mind, the types of content that I want you to be focused on when trying to get discovered in gaming on YouTube would be tips and tricks, reviews, tutorials. Perhaps it's just to find something funny to watch to get you through your lunch break. Whenever we think of something we need to know, we type it into YouTube and try and find a video that's going to answer that question or cover that need. Nobody is going to search for the words Bob plays Minecraft episode 12, and the next thing we have to ask ourselves is, well, what are we doing with search engines?Īnd the answer is answering questions. Now, that may seem obvious, but have you ever made a video titled Bob plays Minecraft episode 12? That's what I'm talking about. In order to figure that out, we have to ask ourselves, well, what is YouTube? Ultimately, YouTube is a search engine. Let's first discuss the types of gaming content getting discovered in gaming in 2020. #1 Gaming Channels on YouTube: Find YOUR Niche
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